To boost your business brand and to draw more visitors to visit your  site, you need to come up with effective marketing strategies. With  almost all people today relying on the Internet to search for certain  products or services and with almost everyone using searching engines to  get the necessary information that they need, you need to come up with a  solid content marketing campaign and there are essential tools that you  can use to achieve your business objectives and goals.
 Idea generating tools
 1. Google Trends 
To attract more readers to read your content, it has to be up to date  and follows the trend. One of the best tools to use for this purpose is  Google Trends. You can just type in the keywords in their search tool  and from there; you can see the analytics like for instance you get to  see the interest of online users over time, regional interests and even  related searchers. What is nice with this tool is you can also add and  compare other terms. 
 2. Tweak  Your Biz Title Generator
Tweak Your Biz is a tool that allows you to generate the best tiles for  your articles and blog posts. Now, you no longer have to think of catchy  titles. With this title generator, you can get higher tweets, more  Facebook likes and eventually increase visitor traffic. Just type in the  topic and you can already get the title.
 3. Buzz Sumo
Buzz Sumo is a great site which generates the content that are currently  trending. When you type a certain keyword, they generate the list of  those articles that have been constantly receiving a lot of Facebook  shares, Twitter shares, Google+ shares, etc. Apart from the top content,  they can also generate information when it comes to trending content,  influences and even have content alerts.
 Writing Tools
 4. Essaymama
Apart from just sharing interesting content to your target readers or  online users, you also have to ensure that it is quality content. It  does not have any error, flaw and the content is well-structure.  Essaymama.com is an online writing agency known to offer a variety of  writing services for any needs ? writing, editing, proofreading. The  site is also a home to very useful tips and articles to help you improve  your writing skills.
 5. Read-able
The readability of the content you post and share to your readers is  definitely important. No online user would even spend time to read the  content if it is too difficult to understand. Read-able.com is a tool  where you can test the readability of your webpage. They can compute the  results and from here, you can look for areas that need improvement.
 6. Copyscape
Publishing a copied content from another site is definitely a big NO  especially since your site can get penalized for doing so. As such,  before you finally publish any text, make sure that you check your work  for any plagiarism issues. Copyscape is a great and reliable online  plagiarism tool that can automatically scan and detect plagiarism.
 Image Creation Tools
 7. Pikto Chart
Using pure text alone can make your content look dull. This explains why  a lot of website owners would use infographics as it captures the  interests of online users more. Pikto Chart is an infographic creator  that is very easy to use. In just 10 minutes, you can create quality  infographics that you can use for your site?s content.
 8. Canva
Designing an app is now made easier with this tool. Canva.com enables  you to create your own design with its features and easy to use tool.  Whether you are creating flyers, blog graphics, business cards, posters,  etc., this tool can help you create beautiful designs that you can use  for Internet marketing.
 9. Photo Pin
A site without any photo look lame and no online user would spend time  reading with just pure text especially when it is a bit long. This is  basically one of the reasons why website and blog owners would add  graphics and use photos to their site. Photo Pin allows you to search  millions of various photos. With this tool, you can just add these  photos your posts.
 10. Icon Finder
Icon Finder enables you to access the biggest collection of premium  icons. By paying as low as $9 per month for starters, you get to access  about half a million icons, licenses for commercial projects, add a  design team and have income in CSH formats.
 Research Tools
 11. Alltop 
This website is created to help you get the answers to your questions.  It shows you what is happening on a wider scope. What they do is they  collect the headlines from the latest stories. These headlines come from  the best and the most visited sites as well as blogs. All Top serves as  an online magazine rack where you can get valuable information.
 12. Topsy
Launched way back in 2006, Topsy has become a really useful tool  especially for marketers today. This platform allows you to search and  analyze the social web. You can just search for links, tweets, photos,  videos, etc. With this tool, you get to access social analytics and  social trends that you can use for your content marketing campaign.
 13. Soovle
Getting the information and details that you want to know is now made  easier with Soovle. This site compiles the different search engines so  you can just enter the keywords and the tool generates the analytics  from other known search engines. It helps you analyze which certain  keywords are also popularly used in other known search engines or social  sites.
 Content Management Tools
 14. Buffer
Sharing your content to various social media sites can be a tedious  task. But thanks to tools like Buffer, you can now instantly publish all  of your posts on various social media sites like Twitter, Facebook,  Pinterest and Linkedln. You can just sign in to your accounts and you  can share your posts right away.
 15. Hootsuite
Hootsuite makes it easier for you to manage your social networks as you  can schedule messages and posts. It maximizes your online presence as  well as your social media activity. The site also provides social media  analytics for you to monitor your site?s 

 
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